Psychological Capital (Fred Luthans, Carolyn M. Youssef & Bruce J. Avolio)

Psychological Capital (Fred Luthans, Carolyn M. Youssef & Bruce J. Avolio)

USD $75.33

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Psychological Capital provides theory, research, measurements, and methods of application for the new resource, psychological capital, a resource that can be developed and sustained for organisations’ competitive advantage.

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SKU: PRO-043 Category:

Description

Although there are as many answers to the question of how organisations can gain competitive advantage in today’s global economy as there are books and experts, one lesson seems very clear: traditional answers and resources are no longer sufficient.

In Psychological Capital, this seminal book offers an answer to how to gain a competitive advantage through people, as well as a a brand new, untapped human resource, psychological capital, or PsyCap. Generated from both the positive psychology movement and the authors’ pioneering work on positive organisational behaviour, PsyCap goes beyond traditionally recognised human and social capital.

Psychological Capital provides theory, research, measurements, and methods of application for the new resource of psychological capital, a resource that can be developed and sustained for competitive advantage.

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Additional information

Weight0.6 kg
Dimensions25 × 16 × 2 cm
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